Page 92 - Drambuie case study

The new CEO would be Michael Kennedy

However, after a short illness Phil Parnell died on 16 June

2011

Michael Kennedy

took on the newly-

formed role of

managing director it
was planned that he

would move up to

take over Parnell's
previous job as chief

executive in early

2012 after a year to

learn the job under
Parnell.

Joining Kennedy on

the board as an
independent non-

executive director,

was Brendan O'Neill.

O'Neill was a former director of United Distillers and

Guinness Brewing and was latterly chief executive of ICI.

O'Neill would have specific responsibility for the audit and