Page 93 - Drambuie case study

remuneration committees in addition to his overall board

responsibilities.
Jonathan Brown, the firm's head of brand heritage, also

joined the board.

DRAMBUIE 15

Drambuie's first new product in a decade

Drambuie 15, was launched in August 2011. It is
made with a selection of 15-year-old Speyside

malt whiskies and infused with Drambuie's secret

recipe of herbs, spices and heather honey and
has a drier taste than the original variant. It is

intended to appeal to existing Drambuie customers trading

up as well as new malt whisky drinkers

Drambuie 15 and The Royal Legacy of 1745 have been

introduced as the brand moves towards creating a complete

product offering.

Because both Drambuie 15 and The Royal

Legacy of 1745 have lower levels of heather

honey added, which gives their Scotch whisky
base a stronger presence in the flavour profile,

Drambuie recommends that both those variants

be served either neat or on the rocks.

"Presented in an embossed decanter, crowned with

a weighty cork stopper, The Royal Legacy of 1745