Page 2 - Bobst IPBI Reprint High Res 1.pdf

TAKING PRINT TO

THE NEXT LEVEL

BOBST LIFTS THE LID ON THE EVOLUTIONARY STEP IT HAS
TAKEN IN HIGH QUALITY FLEXO PRINT. THANKS TO AN
END-TO-END COLLABORATION WITH OTHER INDUSTRY
STAKE-HOLDERS, BOBST PRESENTS THE ULTIMATE IN
PRINT QUALITY. INTRODUCING BOBST THQ FLEXOCLOUD.

DANIEL BRUNTON LOOKS AT WHAT GOES INTO PRODUCING
THEMOST SOPHISTICATED PRINTJOB SEENINCORRUGATED
FLEXO POST PRINT.

ith an ever-crowded area that needs serious attention.
market place, it is Whether it be holograms or intricate
W essential that corrugated security labels, packaging producers
boxmanufacturersfind waystohelp are well placed to help brand owners
their customers sell more goods. protect their goods. This has been
Whether it be food, drink, electrical widely achieved in the folding carton,
goods or cosmetics, the pressure is on label and narrow web industries,
to retain market share. But a worrying but to date has been complicated
trend is that of counterfeit goods. It for the corrugated industry.
has been estimated that over 7% of Bobst, with a series of industry
all goods sold around the world are supplier partners, has now launched
fake - and it is a serious issue for stake a system that will help corrugated
holders. Brand identity is key to the box manufacturers achieve some
survival of the large multi nationals exceptional results, not only in print
and protection of their goods is an quality, but security print as well.

REPRINTED FROM NOVEMBER 2018 ISSUE OF INTERNATIONAL PAPER BOARD INDUSTRY