Page 6 - Bobst IPBI Reprint High Res 1.pdf

BOBST THQ FLEXOCLOUD

“ULTIMATELY, THE BRANDS WANT COST REDUCTION ACROSS THE PROCESS. IF A CONVERTER CAN
PRINT IN HIGH QUALITY, APPLY SECURITY FEATURES IN A SINGLE PASS AND RUN THE BOX WITH
LIGHTER PAPER, THEN THEY CAN MEET THE CHALLENGE OF COST REDUCTION.”
FRANCOIS CHAUME, THQ PROJECT MANAGER, BOBST LYON

“The fact we hit these high levels folder gluer,” continues François a very light print pressure, we can
of print quality with only four colours Chaume. “No longer is ultra high achieve greater coverage with less
offers significant cost savings in graphics the remit of litho-lam, direct ink. It is a win-win across the board.”
terms of not only the ink used, but offset or pre-print. With the Bobst Didier Guenu adds, “Because the
also a lower number of plates being THQ FlexoCloud, converters have process is running with only four
used per job,” says David Arnaud, the opportunity to now exploit new colours, THQFlexoCloudallows
Product Marketing Director, Bobst markets and open doors to new for 100% accuracy within seconds
Lyon. “Brands are looking for the accounts, all with lower operating of start-up and the repeatability
highest quality graphics, particularly overhead and faster set-up times and registration is superior as there
for e-commerce, as consumers now compared to the standard HD print are only four colours to control.
engage with a premium package that needs six or more colours.” We have also found that thanks
for the ‘unboxing’ experience - the to the ink transfer, we can achieve
point of re-engagement. But while Cost Savings smoother transitions through the
the brands want better looking As already mentioned, the adoption colour range, particularly in colour-
packaging, they are also applying of THQ FlexoCloud offers some dense images and with solids.”
cost reduction and the best way significant cost savings. Fewer plates “Another benefit of using THQ
for a converter to achieve this is to is a given and lighter weight papers, FlexoCloud has been the reduction -
run lighter weight papers and offer although not a cost saving in terms and in some cases, complete removal
additional value added components, of the overall production process, of the washboarding effect, especially
such as security features. Ultimately, allows for a lower cost per box. with B flute corrugated sheets,” says
the brands want cost reduction across The one area that a converter sees François Chaume. “Feedback from
the process. If a converter can print in considerable cost savings is in the inks. customersrunningTHQFlexoCloud
high quality, apply security features “Although the flexo inks are slightly also suggests that the overall process
in a single pass and run the box with more expensive than a standard flexo is easy for operators to adapt to.
lighter paper, then they can meet ink, the fact you only need four colours With less ink, less plates and less
the challenge of cost reduction.” is a big plus,” says David Arnaud. “But wash-up, operators are achieving more
“Running a job within the THQ it goes further than this. Thanks to a uptime compared to a standard HD
FlexoCloud parameters means a modified ink circulation system and flexo printing machine, which means
converter can achieve everything in the use of steel blades, we can meter you can achieve more productivity
one pass, even on an RDC or flexo the ink more precisely and thanks to from a THQ FlexoCloud line.”

REPRINTED FROM NOVEMBER 2018 ISSUE OF INTERNATIONAL PAPER BOARD INDUSTRY