Page 146 - التسويق السياحي 4 سياحة_Neat
P. 146

- Petzer, D.J. et al. (2008): Competitive Marketing
   Strategies of Selected Hotels: An Exploratory Study,
   South African Business Review, University of South
   Africa, South Africa,12(2).

- Pirtea, M., Nicolescu, C. & Botoc, C. (2009): The Role of
   Strategic Planning in Modern Organizations, Annales
   Universitatis, Apulensis, Series Oeconimica, 11(2).

- Promotion and Marketing in Tourism: Toolkit on
   Poverty Reduction Through Tourism, (2012): Tourism
   Package Teaching Notes, Module 3, The International
   Labour Office.

- Rajasekar, J. (2014): Factors Affecting Effective
   Strategy Implementation in a Service Industry: A
   Study of Electricity Distribution Companies in the
   Sultanate of Oman, International Journal of Business and
   Social Science, USA.

                                       ١٤٤
   141   142   143   144   145   146   147   148   149   150