Page 147 - التسويق السياحي 4 سياحة_Neat
P. 147
- Sergio, J. (2011): Strategic Management: The Theory
and Practice of Strategy in Business Organizations,
DTU Management, No. (1), Department of Management
Engineering, Technical University of Denmark, Denmark.
- Schmitt, L. (2012): Strategic Innovation: It feels
Comfortable You're not doing It Right, White Paper,
The Inovo Group, LLC, USA.
- Soininen, M. (2007): Marketing of Adventure Travels:
Destination South Africa, Degree Programme in
International Business and Marketing Logistics, School of
Business Rauma, Satakunta University of Applied
Sciences, Pori, Finland.
- Tourism Marketing Principles, Winemakers Federation
of Australia for the Industry by the Industry. In:
www.wfa.org.au. Accessed on: (31/21/2015).
- Usaly, C. (2005): The Role of Pricing Strategy in
Market Defense, Unpublished Doctoral Thesis in
١٤٥