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SHOW PROMOTIONS / PASSES

SPECIAL PROMOTIONAL OPPORTUNITIES SHOW PASS / TICKET INFORMATION
FOR EXHIBITORS
EXHIBITOR PASSES
Exhibitor promotional opportunities are designed to maximize Exhibitor Passes are to be used by those people working your
your booth investment and visibility with consumers. We booth. Do not provide them to friends, customers, family
encourage exhibitors to take advantage of these members or children. An Exhibitor Pass can be used once
opportunities. each day and will be punched each day by the ushers. If you
need to exit and return to the Show, you must have your
HOME SHOW DIRECTORY hand stamped before you leave. If necessary, a different
person can use the pass each Show day. If you need to order
The official Home Show Directory is the only directory more passes, use the form on page 5.
available to attendees. Consumers pick up a copy for use
during and after the Show for all their shopping needs. A EXHIBITOR PASS DISTRIBUTION
recent exit survey indicated that 78% of attendees left with a Exhibitor passes are NOT mailed to exhibitors. All exhibitor
directory to use as a buying guide and 82% will make a passes must be picked up at the Home Show Office, Room
purchase for their home within one year. 145 at America’s Center, Dome A Entrance or at the HBA,
10104 Old Olive St. Rd., St. Louis, MO 63141, prior to move‐
Each exhibitor will receive one FREE listing in the product/ in. YOUR THREE OPTIONS: 1. If you would like to distribute
service section of the directory. For a small fee, ENLARGE and passes to your employees prior to the show, pick them up at
bold your company name to emphasize your listing. Also, if the HBA Office between February 1‐28 from 9:30 am ‐ 4:30
you have multiple locations or offer a variety of products/ pm. 2. Pick up your passes at the Home Show Office, Room
services, you can purchase additional listings. Your web 145 at America’s Center, Dome A Entrance during move‐in
address can also be added. Advertise in the directory. It’s an March 6‐8 from 9 am ‐ 5 pm or during show days March 9‐12.
excellent way to highlight your company and keep your name 3. Leave your passes in Will Call at the Home Show Office,
and product/service in front of consumers. Room 145 at America’s Center, Dome A Entrance and have
your employees pick them up individually. Someone from your
Each exhibitor will receive a free website listing with link on company will be required to sign for your passes when they
www.STLHomeShow.com. (This website will NOT be printed are picked up, as proof that you have received them.
in the Show Directory.) Employees picking up individual passes at Will Call will be
To take advantage of the above opportunities, complete the required to show ID. You may still purchase additional passes.
Directory Listing Form here before January 6. If you have Exhibitor Passes will be required starting at 8 am on opening
questions contact Renee at 314‐817‐5618 or day and throughout the show. Exhibitor passes are the ONLY
MincherR@hbastl.com. tickets that allow entry into the show prior to Show opening
to public at 10 am. If you lose/forget your pass, you must
SEND PRESS RELEASES AND PHOTOS FOR buy a one‐day exhibitor pass for $3 or a full‐show pass for $6
MEDIA INQUIRIES (employee ID or business card must be presented to buy a
one‐day pass). One‐Day Exhibitor Passes ordered in advance
Do you have a brand new product? A new twist on an old will be held in the Home Show Office and distributed one at a
product? Spread the word! The HBA is always looking for time to employees presenting proper ID. If you have a special
exciting new product information to share with the media, need, the HBA will distribute Exhibitor Passes. Please contact
upon inquiry. The media is looking for new, newsworthy Dana at 314‐817‐5626 or SchmierbachD@hbastl.com to make
information. So, contact the manufacturer of your product for arrangements prior to February 28.
a press release. Or write an article about how your product/
service fulfills a need consumers have, including product VIP TICKETS
benefits and how your product stands out from others. VIP Tickets are for distribution to customers and family. These
Submit your information with high resolution photos. With a passes admit one person any Show day and provide a special
little creativity and work, you could receive FREE publicity. invitation from you. They can be purchased in blocks of 10 for
Information can be submitted on our website here and must $50. To order VIP Tickets, use the form on page 5.
be submitted by February 3. For more information about
advertising and promotion, contact Ellen at 314‐817‐5620 or INDUSTRY DAY
ViehmannE@hbastl.com.
Industry Day Passes are for distribution to customers and
members of the industry and will be mailed with your
counter‐signed application and final invoice. They are good
only for opening day, Thursday, March 9. They are available in
limited quantities. Under no circumstances should Industry
Day Passes be distributed at the Convention Center.
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40th Anniversary Builders St. Louis Home & Garden Show • EXHIBITOR MANUAL