Page 16 - The Digital Cloth - Issue 5

will continue to be echoed through upcoming
trends.”

Clare’s love of the ‘handmade’ stems from her
childhood, when she spent hours drawing and
making cards for her parents, illustrating and
writing books, sewing and completing other
craft projects.

These days, she honours the techniques she
honed as a youngster, and refined during her
20-year career as a fashion and graphic
designer, while pushing the boundaries of
what can be achieved in the digital realm.
Clare still prefers to draw by hand, filling
notebooks with sketches using either
coloured ink, watercolour, black pen or a
combination of these.
“I love the intense colours you get using
ink and watercolour and I’ll use the implied
shapes made by the washes of colour to
inspire my linework”, she said.
Once the painting or pen sketches are
finished, she scans the artwork and brings
it into Illustrator, or occasionally Photoshop,
using her iMac to work on them and put into
repeat if required.
So, while none of us are certain about what
the future holds, Clare urges everyone to
surround themselves with colour, embrace
their inner ‘quirky’ and look for beauty
wherever we can.
“When they’re applied to childrenswear,
homeware, fashion, interiors and stationery,
I hope my designs make the world a bit more
fun for those who enjoy them.”

Clare’s designs are available from print on
demand shops on Redbubble, spoonflower
and society6

For more information about Clare Martin, visit
her websie, and follow her on Instragram,
Facebook, and Pinterest.