Page 269 - GMC 2018_eBook

37

37 of 50

Improve Guest Experience

Opportunity to Transform the Experience

Not just eliminate friction points

Elevate Working With an Agency That Has Transformed Other Companies Starwood Southwest Airlines 7-11 Delivering Initial Recommendation on 4 Key Friction Points in March D&B Process/Front Desk Waiting for table/server Pay @ the table Charge Power Cards

– – – – – – – – –

• • •

#4