Page 273 - GMC 2018_eBook
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potentially unprofitable
Creating New Promotions
Challenges: How do we create Promotions for PTYAs and Families? – For New Users and Heavy Users? Lapsed Users? – “Unlimited Play” is difficult to communicate and – Guests come for the Game/Game offers – Only :15 to communicate deal (usually) so simple is key – Good News: Rewards program allows us to measure – Digital media allows us to reach specific targets – Biggest Promo Survey Ever this Week
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