Page 37 - GMC 2018_eBook
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DINING/SPORTS BAR WAIT FOR TABLE DURING • PEAK PERIODS WAIT FOR SERVER • PAYING CHECK WAIT FOR SERVER • REDEEM COUPON AT TABLE • = GIVE SERVER PHONE MUST TELL SERVER TO • ATTACH REWARDS POINTS NEXT TIME ROAM POWER CARD • 32 of 41
REDUCE FRICTION IN THE EXPERIENCE
FRONT DESK LINE WAIT IN LINE FOR POWER CARDS / COUPONS CHECK IN FOR DINING ROOM KIOSK/LINE WAIT TO LOAD POWER CARD TO PLAY GAMES NOT INTUITIVE TO NEW GUESTS RETENTION RETENTION EMAIL COMMUNICATION EMAIL COMMUNICATION ONLY ONLY BATCH OFFERS BATCH OFFERS $10 FREE GAME PLAY FOR $10 FREE GAME PLAY FOR EVERY $100 SPENT EVERY $100 SPENT
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D&B PROCESS/INFO HOW D&B WORKS POWER CARDS ® KIOSKS REWARDS MOBILE APP GAME PLAY GAME NOT WORKING WAIT FOR GAME LEAVE TO RECHARGE REWARDS NOT LINKED BALANCE NOT AUTO DISPLAYED REWARD NOTIFICATION VIA EMAIL ONLY
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D&B AWARENESS / PLAN VISIT TV COMMERCIALS SOCIAL MEDIA WEBSITE WINNER’S CIRCLE WAIT TO REDEEM OUT OF STOCK FEEDBACK SURVEY ON RECEIPT NOT LINKED LACK OF REPUTATION MANAGEMENT ON LOCAL LISTING SITES
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