Page 20 - DMTC Program Guide 2019-2020_Jackson_Final

Cip Code
521401/090903

Come for the skills......... Stay for the challenge!

Marketing

Marketing Communications & Marketing Management

Marketing Course include courses and programs related to planning, managing, and retailing services. Students will also gain
information on the marketing and distribution support service for merchandising and product management.
Courses Offered

(5470) -This course is designed to introduce (5421) - This course introduces and (5431) - This course continues the analysis
the concepts of advertising, planning examines economic, marketing, and of the marketing functions by examining
strategies, communication skills, and business fundamentals, in addition to human resource foundations, marketing
professional development. Course content the functions of selling, promoting, and and business fundamentals, distribution,
includes budget development, media distributing. This is the basic course in the promotion, and selling as applied in
selection, design, and the preparation of marketing curriculum and should be taken merchandising.
ads for various media. before the specialized courses.
(Prerequisite: Marketing or teacher
*Required course to be considered a Marketing *Required course to be considered a Marketing recommendation)
Communications completer Communications or Marketing Management
completer *Required course to be considered a
Marketing Management completer

(5425) - Sports and Entertainment
Marketing is for students who wish to
pursue careers in the various areas of
HS: Receptionist, Telemarketer, Store Clerk the sports and entertainment industry.
This includes careers in box office
4-yr: Human Resource Manager/Director, Insurance Manager, management, sales, marketing operations,
Business Owner, Marketing Manager, Business Manager, Teacher and sports programming. Students will
hear from guest speakers in the sports
and entertainment industry as well as
participate in field experiences when
available.

Do you like to work with data, and/or do you like to work with people?
Do you like to be a leader, a follower, or an initiator?
Do you like to take risks or play it safe?
Do you like to be part of a team? The business course listed below can be counted
toward a marketing completer:
Business Principles and Management Course

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