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521401/090903                                                                                                                     150404


                                          Come for the skills.........  Stay for the challenge!                                                                     Come for the skills.........  Stay for the challenge!






                                                                                                                                                     STEM/Manufacturing
                                                          Marketing



                                                                                                                                   This two-year program is designed to introduce students to the
                                                                                                                                   exciting world of mechatronics where math and science come to
                                     Marketing Communications & Marketing Management                                               life. Industries throughout the world are looking for engineers and
                                                                                                                                   technicians that have a wide array of knowledge in the fields of
                                                                                                                                   electronics, computing, and mechanical applications. Advanced
                                                                                                                                   Integrated Technologies will combine all of these categories into
                                                                                                                                   one field of study and will prepare students for entry into careers
                                                                                                                                   where these technological skills are essential.  The greatest portion
            Marketing Course include courses and programs related to planning, managing, and retailing services.  Students will also gain   of time in the classroom will be spent demonstrating industry
            information on the marketing and distribution support service for merchandising and product management.                related applications that the students are learning.
                                                        Courses Offered                                                                               Courses Offered
                                                                                                                                            Advanced Integrated Technologies I (6210 )
                                                                                                                                     This course will focus on Electrical Components, Electronics, and Industrial Safety.
                                                                                                                                            Advanced Integrated Technologies II (6211 )
             (5470) -This course is designed to introduce   (5421) - This course introduces marketing   (5431) - This course continues the analysis   This course will focus on Mechanical Components, Electric Drives, Hand and Power
            the concepts of advertising, planning   concepts  and  examines  economic,  of the marketing functions by examining                              Tools.
            strategies, communication skills, and   marketing, and business fundamentals,   human resource foundations, marketing      Advanced Integrated Technologies III (6212 ) (Honors)
            professional development. Course content   in addition to the marketing functions of   and business fundamentals, distribution,
            includes budget development, media   selling, promotion, and distribution.  The   promotion, and selling as applied in        This course will focus on Electro Pneumatics and Hydraulic Systems.
            selection, design, and the preparation of   standards listed are core standards and   merchandising.                       Advanced Integrated Technologies IV (6213 ) (Honors)
            ads for various media.              those standards reflecting the needs of                                            This course will focus on Digital Electronics Fundamentals and Programmable
                                                the local business community.  This is the   Prerequisite:  Marketing  or  teacher                         Controllers.
            *Required course to be considered a Marketing   basic course in the marketing curriculum   recommendation
            Communications completer            and should be taken before the specialized                                          (Prerequisite:  Grade of 70 or higher in each Advanced Integrated Technologies course,
                                                courses.                            *Required course to be considered a                       or teacher recommendation to advance to next level)
                                                                                    Marketing Management completer
                                                *Required course to be considered a Marketing                                      *Two courses can be combined with Intro to Engineering & Principles of
                                                Communications or Marketing Management                                             Engineering to be a completer
                                                completer

                                                                                    (5422) - Students will plan and execute a
                                                                                    marketing storyboard for producing their
                                                                                    final product, to include podcasts, DVDs,                              OSHA 10
                     HS: Receptionist, Telemarketer, Store Clerk                    video blogs, and webcasts. Students will
                                                                                    learn to demonstrate basic digital video
           4-yr: Human Resource Manager/Director, Insurance Manager,                camera technique, digital sound, and
            Business Owner, Marketing Manager, Business Manager, Teacher            lighting. In addition, students will perform
                                                                                    basic editing functions while familiarizing               HS: A/V Installer, Security System Installer
                                                                                    themselves with the software’s user
                                                                                    interface.  Topics include basic setup,              2-yr: Electronics / Mechatronics / Robotics Technician
                                                                                    adjusting and customizing preferences              4-yr: Electrical/Computer Engineer, Maintenance Manager
                                                                                    and settings, capturing video and audio,
                                                                                    various editing and trimming techniques,
                                                                                    audio editing and audio creation, finishing
             Do you like to work with data and/or do you like to work with people?  and final output.
                    Do you like to be a leader, a follower or an initiator?
                         Do you like to take risks or play it safe?                                                                         Do you want to see math and science come to life?
                           Do you like to be part of a team?           The business course listed below can be counted                    Do you want to learn how all of your cool gadgets work?
                                                                              toward the marketing completer:
                                                                                                                                       Do you want to use computer code to control motors and lights?
                                                                         Business Principles and Management Course





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