Page 2 - Media Analytics Explainer

WHO ARE WE

Media Analytix is a market research and intelligence company that provides competitive and
prescriptive analysis for companies, organisations of all sizes and shapes. Media Analytix operate an
extensive line of products and services that turn information into insight. Allowing our clients to
maximize and optimize their business.

Media Analytix provides strategic and competitive intelligence, helping our clients navigate and
succeed in a rapidly evolving media industry. Transforming big data into insights empowers our clients
to make more informed decisions as they grow their business.

Established in 2018, Media Analytix is a leading market intelligence company providing smart solutions
to address your business challenges. Media Analytix studies markets in more than 100 countries to
help analyse competitive activity, see beyond market disruptions, and develop intelligent business
strategies.

To know more, visit: https://www. Media Analytix.ie/about-us

What Makes Us Different

Unlike our competitors, Media Analytix don’t just focus on the larger corporations. We operate a
subscription-based business model which allows individuals, small business, medium and large size
companies and organisations to use our services for a day, a week, a month or any length of time that
the client wishes to retain us for. In other words, we are affordable to everybody.

We save our clients thousands of Euro by monitoring what people are saying about them and their
brand by freeing up marketing staff to focus on where they are needed the most.

DATA ANALYTICS

It’s the why behind the what. In other words, we pull together all the media touch points (the what)
of a consumer’s media experience, related to all platforms, and then go behind the curtains to
understand why they made certain purchase decisions and responded to content on individual or
multiple media channels. Once we know that, we then can help you anticipate what they might do in
the future.

HOW WE DO IT

Our media analytics services layer valuable insights on top of our leading syndicated data to deliver
local or regional integrated information applicable to a wide range of industries including TV and
digital, as well as for advertisers and agencies.

We focus on five key approaches for helping you grow your revenue:

▪ Promotional optimisation
▪ ROI
▪ Cross-platform analytics
▪ Emerging distribution
▪ Advertising optimisation of spend