Page 3 - Media Analytics Explainer

Social media analytics can be an exponential tool for data mining services. Facebook, Twitter and
LinkedIn are the monstrous social networks. Their analytics and regular observation can let you access
the data. It provides fuel to the data-based companies for conceiving new strategies for business
growth & expansion, however this is only touching the surface of deep dive analytics that we perform
for our clients each day.

Our data analytics platforms never ever sleep and can recognise what people are saying about your
brand in over 128 languages.

WHAT DO WE DO?

The media monitoring solution offered by Media Analytix helped the client to engage with the online
customers and benchmark their service with the competitors. The client was able to analyse supplier
performance by targeting a specific set of customers. Also, the client was able to optimize the online
presence of the brand and enhance customer engagement.

OUR MEDIA MONITORING SOLUTIONS PROVIDED BENEFITS IN THE FOLLOWING WAYS:

• Brand Reputation Management
• Crisis Management
• Competitor Analysis
• Content Research
• News Media Monitoring
• Key Opinion Leader Monitoring (KOL)
• Social Media Monitoring
• Lead Generation
• Social Customer Care
• Influencer Marketing
• Social Listening

As digital marketing increasingly becomes more and more measurable, there is no reason brands
should not understand the effectiveness and reach of their social media. Gone are the days when
traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can
know exactly where, who, what, and why an influencer or customer mentions their brand. The
advantage of this is the ability to engage with users in real-time and activate the data received. The
ultimate goal for brands? To understand whether or not their messages are successfully
communicated to intended audiences.

Here at Media Analytix, we are always plugged into the conversation and understand first-hand the
importance of measuring a brand’s online presence. So, alongside the checklist below, we’ve also put
together a simple 10-point infographic for social media analytics to help you with every step of the
process.