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Magazine Style Portraits for Everyday People –

Beautiful, Confident, and Empowered.

When you walk into Irene’s studio you already feel pampered despite no makeup or hair style.
The team of hair stylists and makeup artists greet you, collect your wardrobe, hand you your
beverage, and shuffle you off for the transformation of your life.

“When clients come to my studio I want them to feel super special. I want to prepare them so
they can see their beauty and let their light shine,” says Irene. “My vision is to capture the most
beautiful portrait that they’ve ever seen of themselves. I want to create magazine-worthy and
wall-worthy portraits for everyday people.”
Long before the photoshoot, Irene has met with the client for a wardrobe styling and
consultation. “I want to know if you have dreamed of dancing in a swirling ballroom gown, or if
you would prefer to be posed like a high-end fashion model, or have the best headshot for your
branding you’ve wanted. Whatever you want, we can make it happen,” says Irene. Her team
works to create the scene, from fans blowing hair for that Vanity Fair capture to fabrics swirling
around you and creating magical moments.

Irene has this deep passion for watching people go through the process of being photographed.
“I often hear the client say they’re ‘not photogenic.’ I simply tell them it’s not their job to be
photogenic; it’s my job to guide them and direct them to capture their perfect expressions,
connection and pose,” says Irene. As a professional photographer, Irene understands that
capturing the perfect portrait is not about age or shape or weight, it’s about YOU and capturing
what makes you feel beautiful, confident, and empowered. It’s her desire to create portraits
clients can’t help but fall in love with.
The ultimate inspiration for Irene is the client’s transformation. “I literally watch them unfold
before my camera, “says Irene. “They first walk into the studio feeling vulnerable but by the
time they have their makeup done, hair styled, and dressed in their outfits they are radiating
their beauty. And it’s not just a physical beauty, it’s their light that shines from within. That has
to be the most incredible moment for me – to watch them be in awe of themselves again, to
reconnect with the person they’ve lost sight of.”
Irene is a multi-award-winning photographer. Her images have been judged by world-renown
judges, photographers, and educators from all around the world. Each image submitted is
graded in 9 categories to ensure it reaches High Professional Standards. Irene’s contemporary
portraiture and glamour photography focuses on individual portraits, family and couples, and
headshot and branding.

CONTEMPORARY PORTRAITURE I FAMILY & COUPLES I HEADSHOTS I BRANDING

IRENE LAY
IRENE LAY PHOTOGRAPHY

info@irenelayphotography.com
irenelayphotography.com I 780-233-2743

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