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xxx). An organization that does not conform can not only place itself
at legal risk but has to 'explain' itself to the customer, regulatory, and
competitors communities. Unless this effort provides considerable

strategic value through differentiation, it represents a heavy cost and it
unlikely to be 'worth it'.

The 'way things are done' differs as between local contexts. Thus the
institutionalized ideas in the West differ from those in the Eastern and

African traditions. Behaviors that may be 'acceptable' in one local
context may be subject to severe rebuke in another; example,
censorship, and bribery of officials. Obeying institutional pressures in
one context may open an organization to attack by activists or the law

in another context.

Links to Other Constructs

Emergence: It is the Emergence of new functionality that kicks off

the need to adapt

Diffusion: It is the diffusion of ideas through the construct that
drives the need to adapt at all levels

Networks: Are the vehicle through which the nature of the
adaptation is transmitted

Nonlinearity: Positive feedback is the underlying process driving
growth and decline and so forcing adaptation

Self-organization: As the rate of adaptation rises the ability to
control it from the center diminishes. This pushes organizations to
decentralize and rely at some level on local self-organization

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