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● Memes: A unit of culture spread by copying, modifying, and
imitation. Could go viral as a topic
● Information Cascades: Following the herd, bandwagon,
mimicking, could be part of a viral event but not in and of itself
as typically lacks speed and reach
● Promoted Messages: Though under skilled hands a promoted
message could go viral, such efforts typically explode and die
away more quickly than a viral message that typically has a tail
of late receivers.
Links to Other Constructs
Emergence: Networks underpin the interactions through which
synergy is found and functionality created
Diffusion: Networks are the pipes through which opinions and ideas
are transmitted and validated
Nonlinearity: Is the feedback process that operates through the
networks
Self-Organization: The process of self-organization is about
interation, which brings us back to networks
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