Page 30 - graphic standards Demo

Region of Waterloo GRAPHIC STANDARDS and CORPORATE STYLE GUIDE 28
6) Colour
Colour will impact the cost and look of the finished brochure. You can stretch your dollar by being innovative with design and using just two colours. Or you may be using images that really demand the four-colour treatment.
When it comes to colour considerations, it’s all about the text and design of the content. A great two- colour piece will out-perform an average four-colour piece. However, it has been proven that if the content and design are the same or similar, four-colour definitely gets the most attention.
7) Proof and print.
After all design and copy elements have been agreed upon, it’s time to proof your brochure. Anyone who has been close to the project should NOT be responsible for the proofing – it’s virtually impossible to see your own errors. Pass the brochure around to other people in your department or in Corporate Communications to get the benefit of their “fresh eyes.”
8) Keep a file
Get ready for next time. No matter how wonderful the brochure is, it will need to be updated from time to time. Keep a folder of all potential changes and ways to make improvements on the next go around.
9) Avoid common mistakes
Think big picture. Your brochure is just one component of your marketing message. Make sure it complements your other pieces, advertising, and overall marketing message.
Beware of “do-it-yourself” options. Design is about more than the computer or template you use and the software you run. It can be tempting to cut corners by eliminating a designer from the process and using a desktop publishing program. Quite often this option leads to an inferior piece and more work as you may be requested to re-do the piece. By consulting with Corporate Communications 519-575-4008 and Corporate Publishing 519-575-4538 you will be guaranteed a successful brochure.
Access to Toronto
at a fraction of the cost –
no slot times required!
The Region of Waterloo International Airport (YKF) is located 45 minutes west of Toronto alongside Highway 401 providing excellent access to the communities
of Waterloo, Kitchener, Cambridge, Guelph, Milton, Brantford, Oakville and Burlington, Ontario. No slot times, curfews or congestion issues to negatively impact on-time performance.
Two runways 7,000 feet and 4,100 feet
ILS limits CAT 1
Class D Airspace
24-hour Customs Onsite – Airport of Entry
(After hours fee applies 23:00 - 07:00)
CAT 7 ARFF available
FBO onsite and additional FBO
opportunity available
TALKS
Waterloo Region Museum
Series
Monday afternoons from February to April, 2012. For active and mature minds.
Published by the Region of Waterloo
Winter 2012
Communities across Canada and around the world are coping with significant change and uncertainty. Although people and businesses in Waterloo Region are still dealing with the effects of the recession, our community continues to have many good things going on.
ways the Region is helping our community grow and prosper:
• Building a rapid transit system
• The Region continues to improve our community’s physical backbone by investing in infrastructure upgrades. We’re improving our roads and bridges, upgrading and expanding our wastewater treatment plants and redeveloping brownfield sites to make better use of land and existing infrastructure.

There are many factors that set this area apart. A combination of technology, academia, business, philanthropy and a strong entrepreneurial spirit have made Waterloo Region ripe for success. Unlike many Canadian cities, our population is growing, our core areas are thriving and many of our local businesses remain strong. Much of this success can be attributed to strategic decision- making by the Region of Waterloo. Regional Council and staff work hard to make important decisions that will have a positive impact on this community today and for years to come. Here are some of the
will move people and help accommodate future growth by drawing intensification to core areas and limiting urban sprawl. Light Rail Transit will integrate with and complement Grand River Transit, GO Transit and VIA Rail.
Family-friendly March
Waterloo Region continues to be a great place to live
More improvements to
• The Region of Waterloo International Airport continues to grow. The airport’s annual economic impact was $78 million in 2010. This number will continue to grow with the addition of American Airlines, aiding in the growth of trade and tourism in Waterloo Region.
• The Region continues to invest in and support a thriving arts, culture and heritage scene in this community. The successful opening of the Waterloo Region Museum last November is just one example.

• The Region is investing in important human services like child care, supportive housing, affordable housing and supporting immigrants and refugees.
credit rating
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Take the low-salt challenge this winter
Winter – a Canadian tradition of snow and ice. Safety is important but using large amounts of salt isn’t the answer. Salt doesn’t work in all temperatures and it can damage our clothes, cars and the environment. When snow melts, excessive salt can be absorbed in to the ground – and into our drinking water.
Be smart about saltTM!
• Wear proper outdoor footwear and
Helping to end homelessness
PAGE 6
make use of snow tires
• Shovel snow as soon as possible
after a snowfall
• Use salt sparingly and only at the
Body art safety
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proper temperature
• Redirect downspouts away from
Comments
or questions? Region of Waterloo Customer Service: regionalinquiries @regionofwaterloo.ca
walkways and driveways
• Use a certified Smart about Salt
Contractor
The Region is doing its part by
properly storing salt, using the latest weather reports so salt is only applied when required and working with a liquid solution using less salt that sticks better to the roads.
To learn more visit www.smartaboutsalt.com. Join the conversation at www.facebook.com/smartaboutsalt.com.
Tel: 519-575-4400 TTY: 519-575-4608
www.regionofwaterloo.ca
• The Region’s recently passed 2012 budget continues to balance our commitment to providing valued services and programs to residents, while also maintaining a reasonable level of property taxation and preserving our long-term financial well-being.
Region maintains Aaa
INSIDE

transit service
PAGE 2
Break activities
PAGE 3

THINK BEFORE YOU INK.

GET
GREEN
BUY-IN’
environment
competitive cost
performance
NEW
GREEN Procurement Guide
Helps you buy
environmentaly friendly products.
And helps the Region of Waterloo support its environmental commitment.
fINANCIAL rEPORT 10