Page 37 - graphic standards Demo

Region of Waterloo GRAPHIC STANDARDS and CORPORATE STYLE GUIDE 35 How to Request the Regional logo
Due to the various versions of the Regional logo, there are very specific rules for each of these versions which maintains the integrity of the image, and for this reason the Region has made a conscious decision not to make the logo downloadable.
When staff or suppliers require the Regional logo, they can simply contact Corporate Publishing at 519-575-4538, or the Corporate Communications Coordinator at 519-575-4008 to request the logo.
In order to send the correct logo, you will be asked the following questions. Please be prepared to answer them.
Questions you will be asked:
1. Which orientation of the logo are you requesting? (reference pages 3 and 4)
2. Do you require the logo for a special use? e.g.: engraved pins and plaques (reference page 5)
3. Do you require a full colour logo or a one colour version? (reference pages 5 and 6)
4. Is the logo going to be placed on a background other than white? If the background is anything other than white you need to request the logo with the white “relief”. (reference page 5)
5. Does your design require the secondary text of the department identification, e.g.: Public Health, Planning, Housing and Community Services. (reference page 10)
6. What size will the logo be on the finished product? (reference pages 3 and 4)
7. Is the logo appearing on a sign, printed piece or the Internet?
8. What platform are you using: PC or Mac?
9. What format would you like the file to be sent in? (e.g.: jpg, tiff, gif, or a vector file*)
* Vector files can only be sent from Corporate Publishing.
File Format Primer
It’s important to know what kind of file format you will need when asking for the Regional logo. The following information is a primer on the best application usage for each of the file formats.
* The Region logo is available in these formats.
EPS (Encapsulated PostScript)*
EPS Stands for “Encapsulated PostScript.” EPS is a PostScript image file format that is compatible with PostScript printers and is often used for transferring files between various graphics applications. EPS files will print identically on all PostScript-compatible printers and will appear the same in all applications that can read the PostScript format.
As the name implies, EPS files contain PostScript code, which is used for storing font and vector image information. Vector images are usually drawings created by programs such as Adobe Illustrator and CorelDRAW.
Adobe Illustrator (eps)*
Adobe Illustrator is a draw program that is primarily Macintosh (Apple) based. Corporate Publishing creates or has many logos in this format and these files can be saved as .ai files which can be used in Corel Draw.
Corel Draw (cdr)*
Corel Draw is a draw program that is primarily PC based. Many sign shops use this program and it would be the best format to use for items such as banners.
Vector Graphic*
Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality. If you blow up a JPEG, GIF or BMP