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Finding ways to illustrate your dedication to equality is a great way to help others
perceive you as a moral and ethical person because it indicates your dedication to

positive and just causes.

The image above is the fair housing logo. In addition to displaying posters with the

fair housing logo in a conspicuous place in your brokerage, as required by law, it's
also a good idea to place the logo on advertisements and business cards to indicate

a brokerage's or particular licensee's dedication to equality. You can download
differently sized fair housing logos from the Department of Housing and Urban

Development's Web site for free at the address listed below.

Equal Housing Opportunity Graphics for Printing

http://portal.hud.gov/hudportal/HUD?src=/library/bookshelf11/hudgraphics/fheolo

go

There are ways that your company can illustrate its dedication to equality in its daily

operations, and we will now examine some of these ways.

While a failure to heed some of this advice would actually prove a violation of state

and federal (and possibly local) law, others are just suggestions for ensuring that you
help your office project the best image it can.

TX Marketing II: Negotiation Techniques 79