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will not reread a messaging conversation, and if they do they will likely be forgiving

of any small mistakes, so do not shy away from it as a means of communication
simply because of the difficulties it may pose. In fact, messaging programs can be

particularly useful in relocation negotiations or other long distance transactions that

could make phone calls expensive.

Other types of written text, particularly e-mails and traditional postal letters, must be

perfect because unlike spoken prose (and messaging conversations) they can be
reexamined and usually are. So before sending a correspondence, make sure that it

is:

Necessary, poignant, and brief. Most professional letters should only be one
page.

Correct regarding spelling and grammar. You cannot come across as

authoritative and professional with frequent misspellings and improper
punctuation.

Signed by an actual individual with that individual's contact information listed.

Cultural and Gender Sensitivity

The workforce is becoming increasing diverse and, consequently, businesses are
starting to benefit from the talents, input, and innovation of persons that were

previously excluded. In addition, businesses are enjoying:

An increase in the amount of different points of view they receive, which fosters an

increase in the receipt of new ideas and new ways to approach old problems.
A workforce representative of the populations that they service.

A larger pool of talents, education and backgrounds.

People who do have a harder time seeing the relatively apparent benefits of diversity

should at least keep in mind that discrimination on the basis of irrelevant, personal

TX Marketing II: Negotiation Techniques 77