Page 74 - TX_Marketing 2_M1_v2
P. 74

As with bright colors, the use of muted colors and traditional fabrics will depend upon

               the nature of your clientele, your corporate atmosphere, and your job. If you want to
               appear traditional and authoritative, then "sea foam green," "apple red," "margarita"

               or "plum" might not be the best choices. For example, while it's probably true that a

               younger crowd will not respond well to an older person in a stiff, three-piece black
               and gray suit, it's probably also true that the financial adviser for the world's largest

               bank should avoid clothing in colors named after fruits, flavors, and beverages if he

               or she wants to appear authoritative and efficient.


               Appearing Efficient

               Simple attire can be a great bet! If you're not sure what to wear, then traditional, but
               also simple, attire with few accessories can help ensure that you won't be improperly

               dressed. Moreover, sharply pressed clothing with few accents can help you seem:

                       Efficient
                       Reliable

                       Reasonable


               Some people don’t respond well to color or don't like particular colors. For example,

               showing  up  yellow  isn't  inherently  wrong,  but  if  you  do  not  know  who  will  be

               interviewing you and, consequently, how that person might feel about yellow or any
               other color, then simple dress with few colors can at least ensure that you won't be

               an eye sore. It might be better to wait to be creative until you "get the feel" for a
               particular person or audience.



               Appropriate Phone Conduct

               The telephone plays a big role in most real estate brokerages, so it is important that
               you understand phone etiquette so that you do not unwittingly send someone the

               wrong  message.  There  are  certain,  accepted  ways  to  answer  the  phone,  make

               outgoing calls, and end a phone call.




                                                                 TX Marketing II: Negotiation Techniques         73
   69   70   71   72   73   74   75   76   77   78   79