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and professional character" necessary for effective ethos. Your behavior must speak

for itself as well.

To come across as authoritative and ethical, you must understand the differences

between:

Appropriate and inappropriate attire
Appropriate and inappropriate phone conduct

Appropriate and inappropriate conduct regarding written correspondence

If you are dressed inappropriately, or if you do not know how to conduct yourself
over the phone, over e-mail or over Internet messenger programs, then it will be

difficult to persuade those around you.

Appropriate Attire

Business attire should be worn at all times. As the student probably knows, this
means, nothing:

Too revealing

Too casual
Too dressy

In general, business attire means dress pants and long-sleeved shirts—possibly with

a coat and/or tie—for men, and dress pants or knee-length or longer skirts and
blouses for women. Dress pants should not be made of denim, although other types

of cotton or cotton blends are acceptable and common. Short-sleeved dress shirts
and dresses can be appropriate for informal or particularly hot days (especially if you

are going to be outside in the field); however, men should not wear ties with short-

sleeved shirts.

Quick Tip: Remember that above all, you should just appear well-groomed. Keep your

clothes pressed and dry cleaned; keep your hair and nails trimmed and clean; and
always wear reasonable amounts of make-up and hair products.

TX Marketing II: Negotiation Techniques 70