Page 66 - TX_Marketing 2_M1_v2

As the student probably knows, modifiers are terms that specify the meaning of other

terms, they include:
Adjectives

Adverbs

Compound, hyphenated adjectives, and adverbs

An adjective specifies the meaning of a noun (a person, place or thing), while adverbs

specify the meaning of verbs (words that denote action). Consider the following
example:

The quick cat runs quickly.

Quick, which is highlighted in yellow, is an adjective modifying the noun "cat." Quickly,

which is highlighted in red, is an adverb modifying the conjugated verb "runs" (from
the infinitive, or un-conjugated verb "to run”).

Quick Tip: Being able to identify different parts of speech can
help you compose strong, concise sentences that are easy to

understand. Some parts of speech can be difficult to recognize,

but looking for adverbs in sentences is particularly easy! Consider
this: While there are exceptions, most adverbs end in "ly." So if you

see an "ly" ending, then look to the left or right of it for a verb.

TX Marketing II: Negotiation Techniques 65