Page 73 - TX_Marketing 2_M1_v2

Seem more approachable

Appear friendly and open

Whether brighter colors or muted, more traditional colors are better probably

depends upon the nature of your clientele, your corporate atmosphere, and your
job. If you are a salesperson for a brokerage that serves a young college-aged crowd,

then bright colors might be a good choice. If you are a new boss for a relatively small

or young start-up company, then bright colors are probably a good idea because they
can help you seem approachable, innovative, and considerate of new ideas. In

general, if you are trying to "sell" an image of a person that "thinks outside the box,"

then a traditional black pants suit is probably not the best outfit.

Appearing Traditional, Reserved or Authoritative

While brighter colors have their place, muted colors and traditional suits do as well,
and, when in doubt, should probably serve as your default wardrobe. If you are

unclear as to the nature of a certain business, what the level of formality is in a

business' corporate atmosphere or whether they favor tradition over innovation,
then you should probably cater to a more traditional ideal of professionalism.

This could hold especially true when you are first meeting clients or going to a job

interview because while brighter colors tend to imply your love of individuality and
"standing out," traditional attire does not necessitate a lack of innovation.

Muted colors, traditional fabrics, and classic cuts do tend to establish you as a source

of:

Structure
Tradition

Dependability

Authority

TX Marketing II: Negotiation Techniques 72