Page 6 - Google Analytics Demo

Demo-2 Navigating the Google Analytics Interface

1. The bell icon in the top right-hand corner of the interface contains notifications related to your accounts, properties and
views
2. Clicking this will pull down a menu that enables you to view your notifications
3. In the top left-hand corner of any given view is a search feature, which you can use to search and locate desired reports
4. Use the left-hand menu to navigate and access reports
5. There are several reports available, and now we’ll briefly cover each and the information available within them;
6. When browsing any given report, there is a date range in the top right-hand cover of the pages. This date range can be
modified to view a specific time period for the data within the report and in addition can be then compared against

different periods in time, including the previous year, previous period or a custom time-frame.
7. At the top of each report, there is an option to segment the data. Segments can be used to view a specific data set and
compare metrics.
8. At the top of every report is a selection of options which allow you to share or save your reports in a number of ways.
Reports can be saved with their “current configuration”, and will then appear within the saved reports area which is
housed within the customisation overview.