Page 8 - Google Analytics Demo
P. 8
Demo-3 Google Analytics Acquisition Reports
1. Access it using the menu in the left sidebar of your Google Analytics dashboard.
2. The Acquisition Overview gives you a quick view of the top channels sending
visitors to your website
3. If you have Google Analytics goals set up, the Acquisitions Overview report will
show you how well each channel drives conversions.
4. click any of the channel links to see related standard reports with more details.
5. click on any of the domains—some let you see the specific pages that referred
traffic.
6. look at your Campaign report in Google Analytics, you’ll see the campaign name
listed in the left column.
7. click on a campaign name (e.g., buffer), you can see the source and medium
referred to in the URL’s UTM parameters.
