Page 59 - 2020-0815-008 Board Meeting Documents for August 19
P. 59

Marketing and Branding report

        Social Media plan update


           Date       Description of Video                  Content                                Status
         July 1 to   Virtual Event teaser and   JA AP COY 2020 1920 x 1080 pixels videos (:30 sec)   Currently posting on FB JA Guam, JA AP
         August 23   countdown (morning post)   JA AP COY 2020 1080 x 1920 pixels videos (:15 sec)   IG JA Guam
         July 15 to                              All other commercials will be posted in the afternoon
         August 23
           15-Jul   Previous year event highlights   JA AP COY 2014 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           16-Jul   Previous year event highlights   JA AP COY 2015 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           17-Jul   Previous year event highlights   JA AP COY 2016 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           18-Jul   Previous year event highlights   JA AP COY 2017 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           19-Jul   Previous year event highlights   JA AP COY 2018 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           20-Jul   Previous year event highlights   JA AP COY 2019 photo collage (videos by JA AP)   Posted JA Guam and JA AP (FB, IG, LI)
           21-Jul   Virtual Event Primary Partner   FedEx commercial in support of JA AP COY 2020   Posted JA Guam and JA AP (FB, IG, LI)
           22-Jul   Virtual Event Partner   GEDA in partnership with JA AP COY 2020     Posted JA Guam and JA AP (FB, IG, LI)
           23-Jul   Virtual Event Partner   SBDC in partnership with JA AP COY 2020     Posted JA Guam and JA AP (FB, IG, LI)
           24-Jul   Virtual Event Partner   Bank of Guam in partnership with JA AP COY 2020   Posted JA Guam and JA AP (FB, IG, LI)
           25-Jul   Virtual Event Partner   Bank of Hawaii in partnership with JA AP COY 2020   Posted JA Guam and JA AP (FB, IG, LI)
           26-Jul   Virtual Event Partner   Triple J Enterprise in partnership with JA AP COY 2020   Posted JA Guam and JA AP (FB, IG, LI)
           27-Jul   Virtual Event Partner   GTA Teleguam in partnership with JA AP COY 2020   Posted JA Guam and JA AP (FB, IG, LI)
           28-Jul   Virtual Event Partner   United Airlines in partnership with JA AP COY  020   Posted JA Guam and JA AP (FB, IG, LI)
           30-Jul   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #1 Mika Caldwell   Posted JA Guam and JA AP (FB, IG, LI)
           31-Jul   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #2 (Catherine Castro)   Posted JA Guam and JA AP (FB, IG, LI)
           1-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #3 (Joaquin Cook)   Posted JA Guam and JA AP (FB, IG, LI)
           2-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #4 (Chris Duenas)   Posted JA Guam and JA AP (FB, IG, LI)
           3-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #5 (Jon Fernandez)   Posted JA Guam and JA AP (FB, IG, LI)
           4-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #6 (Andrew M Gayle Jr)   Posted JA Guam and JA AP (FB, IG, LI)
           5-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #7 (Frederick Granillo)   Posted JA Guam and JA AP (FB, IG, LI)
           6-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 judge #8 (Melanie Mendiola)   Posted JA Guam and JA AP (FB, IG, LI)
                  Meet JA AP COY Judges   Meet JA AP COY 2020 judge #9 (Alphabetical order)   Requested no post by judge
           7-Aug   Message               JA Worldwide President and CEO                 Posted JA Guam and JA AP (FB, IG, LI)
           8-Aug   Message               JA Asia Pacific President and CEO              Posted JA Guam and JA AP (FB, IG, LI)
           9-Aug   Message               JA Guam Board Chairperson                      Posted JA Guam and JA AP (FB, IG, LI)
          10-Aug   Meet JA AP COY Judges   Meet JA AP COY 2020 FedEx Judges             Posted JA Guam and JA AP (FB, IG, LI)
          11-Aug
          12-Aug
          13-Aug   Company video greeting   JA AP COY 2020 student companies from Brunei   Posted JA Guam and JA AP (FB, IG, LI)
          14-Aug   Company video greeting   JA AP COY 2020 student companies from China   Posted JA Guam and JA AP (FB, IG, LI)
          15-Aug   Company video greeting   JA AP COY 2020 student companies from Hong Kong   video ready for posting
          16-Aug   Company video greeting   JA AP COY 2020 student companies from India   video ready for posting
          17-Aug   Company video greeting   JA AP COY 2020 student companies from Indonesia   video ready for posting
          18-Aug   Company video greeting   JA AP COY 2020 student companies from Korea   video ready for posting
          19-Aug   Company video greeting   JA AP COY 2020 student companies from Malaysia   video ready for posting
          20-Aug   Company video greeting   JA AP COY 2020 student companies from Philippines   video ready for posting
          21-Aug   Company video greeting   JA AP COY 2020 student companies from Singapore   video ready for posting
          22-Aug   Company video greeting   JA AP COY 2020 student companies from Turkmenistan   video ready for posting
          23-Aug   Company video greeting   JA AP COY 2020 student companies from Guam   video ready for posting
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