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tens of thousands of pounds and This is a very negative as- 3
is laughingly well beyond what I pect that puzzles me com-
currently get in advertising. pletely. On the one hand we
Re the points I raised in the want both more and also younger
last issue, I got one comment on players to take up our sport but
the Ladies article and one on the we basically keep it a secret and
publicity point. the two things are complete op-
I have heard many com- posites.
ments about getting others (i.e. Owing to the usual printing
someone else than ourselves) to parameters I have to produce
SHORT MAT CHAT pay for our sport. Both sponsor- pages in multiples of 4. Add the
This Month’s photo shows the ship and government funding but time problems this month and 36
Devon County Fours winners the bottom line is that even with pages is it but it is still 4 pages
and Runner-up. I nearly de- over 20,000 players in the over the “standard” magazine.
spaired of finding a photo and I ESMBA we are still a tiny in- I have had to hold over
tried a number that I could blow significant sport, even including some items including a letter sug-
up and this was buried in my re- all the other nations in the UK. gesting we should bowl from in-
ports - phew! “With no publicity side the delivery lines and thus
If you want your photo on we have no chance of not allow anyone to reach out
the cover it must be a good one and bowl - any thoughts?
and it really needs to be portrait attracting significant I hope the magazine looks
(taller than wider) not landscape, funding or a signifi- OK? It has been very difficult in-
which is wider than taller. deed to put this one together and
I have been asked to clarify cant number of new has been really, really difficult.
point 3) of my new Hot Shot bowlers”. I am trying to move my
rules. It means that if yours is the storage unit, which is full of mats
only name on the subscription, Bowls and Carpet manu- and some furniture as well as
you can only claim for the suc- facturers obviously have an inter- various collection and my Classic
cessful hot shot Triple/Four that est in selling their goods and we Car and lots more besides. It’s all
you played with. need their equipment to be able happened at the same time and
If you want to claim for to play our sport but we prevent I’ve still got the ironing to do!
other club members then your them spreading the news about In addition I am moving
club name MUST be part of your what they have. home again, back to my old ad-
subscription address but the We are not an elite sport dress in Redditch, which I have
badges are dearer - your choice. and never will be at the pace we changed on the contacts page.
A HUGE (and I mean are going at present and we need My phone and email address will
HUGE) BIG THANKS to those all the help we can get. See my remain the same.
who have sent me additional comments in my Secret Sport 2 How about a season’s
amounts on their subscriptions. article. roundup? Others have done it,
You have almost certainly guar- Perhaps someone will ex- why not you? Do you play in local
anteed the production of the plain why clubs addresses are a tournaments, or run them? How
magazine (assuming I get the complete secret with most coun- about reports, or just the score-
copy and advertising) until 2015 ties and please don’t quote the cards (quarter finals onwards),
at the very least. Data Protection Act. and I can write it, with photos of
With all of us getting older I won’t publish any names the winners and runners-up?
DONATIONS WITH
and the lack of co-operation from but it is interesting as to why you DONATIONS WITH
RENEWALS ARE ALWAYS
counties, the number of sub- are helping to hold back the de- RENEWALS ARE ALWAYS
VERY WELCOME AND IF
scribers has been shrinking. velopment of our sport. VERY WELCOME AND IF
YOU WISH TO ADD A
Nothing would give me I have heard many moans YOU WISH TO ADD A
POUND OR TWO TO YOUR
greater pleasure than to send out over the years as to the need for POUND OR TWO TO YOUR
RENEWAL I WON’T
completely free magazines to more players in Short Mat Bowls RENEWAL I WON’T
COMPLAIN!
COMPLAIN!
everyone who wants one but the but the secret nature of our sport Weaf
level of income I would need is certainly helps prevent publicity.