Page 120 - LDR CLO

Leadership Function: Corporate Planning
Description:
Coordinates the development of strategic plans for the corporation and affiliates. Monitors national, state, regional, and local trends that affect health care. Measures and monitors activities of competitors and their effect on the organization. Maintains a database system for marketing and planning information. Directs all external market research. Coordinates the certificate of need process.
Expectations in Working Together:
Role of the Manager:
Role of the Leading Department:
1. Provide data necessary for Certificate of Needs
2. When consulting with Planning describe the
• vision or direction the project is headed
• the goals of the project
• customer you are targeting
3. Contribute to the strategic planning process
4. Involve your staff in the strategic planning process
• A strategic plan is developed for the corporation and all its affiliates on a three-year cycle. Each year the plan is reviewed and updated as necessary. This annual review process is carried on through the spring and summer, with final corporate and affiliate board approvals in August or September.
1. Support in data research
2. Provide Market share analysis
3. Government Affairs
4. Consultant for development of a business plan
Supports:
♦ Departments may contact the Planning Department for consultation in developing departmental plans and goals.
♦ The Planning Department provides data and information on Market Assessments, Service-Specific Assessments, Site-Specific Assessments, and Miscellaneous Projects.
Corporate Planning Department – (810) 342-1400