Page 121 - LDR CLO

Leadership Function: Marketing/Communications Department
Description:
To direct and coordinate the development, production and distribution of internal and
external communications for McLaren Health Care Corporation (including McLaren Regional Medical Center); to work in concert with subsidiary executives/management in the development and implementation of marketing plans that support business development, market growth, and strategic initiatives; to manage website content for McLaren Health Care, McLaren Regional Medical Center, McLaren Health Care Village at Clarkston, to serve as media liaison for the corporation; to coordinate special events for the corporation; to coordinate community involvement and support around organizations/programs that support the corporate mission and subsidiary vision.
Expectations in Working Together:
Role of Manager:
Role of Marketing/Communications Department:
• Commitment to regular meeting cycle/communication vehicles to develop/evaluate/revise marketing plan and related tactics.
• Compliance with process to request marketing services (completion of marketing forms).
• Communication of program achievements for potential publicity.
• Support for community involvement.
• Communication of changes in department functions to
support content updates for website.
• Commitment to quarterly review of website content as it relates to specific department and communication of changes to marketing for appropriate updates.
• Provides direction and assistance regarding development of department marketing plan.
• Assistance with development of marketing plans.
• Access to publicity (both internal & external) for
program achievements.
• Development and production of educational materials.
• Development of multi-media promotional campaigns.
• Special event planning/support
• Access to community involvement
• Manage website content for McLaren Health Care, McLaren Regional Medical Center and McLaren Health Care Village at Clarkston
Staff includes a Corporate Director, along with Marketing Communications Specialists assigned to specific services. Related departments include an Art Department and Graphics Services Department (print/copy shop), Community Relations and Fund Development Department.
Contact: Main Department - (810) 342-4475; Fax # 342-4479 Laurie Prochazka, Director – (810) 342-4476 Barbara Worrell, Secretary – (810) 342-4475