Page 3 - Insurance Agents BUILDING YOUR BOOK OF BUSINESS BY ADDING TAX PREPARATION

BUILD YOUR BOOK BY ADDING TAX

PREPARATION

You’ve worked hard to build your book as an
insurance agent, but pressures on the industry –
slowing organic growth, falling commissions, the creep
of disruptive technology and explosion of health-care
reform – have created a system that demands more of
your time, but likely pays less.

The changing dynamics have frustrated many. In fact,
according to a recent Aflac report, almost half of
surveyed insurance agents and brokers are
considering leaving the industry. Many of those who
remain have tried different methods to attract clients,
including adding services or consulting. Such
additions have been helpful, but, by diversifying
services, even more, you can hedge the risks to your

business. What else are your clients looking for to
help them with their life and money? In what other
service industry might your skills transfer?

A perfect opportunity presents itself in tax preparation,
where customer service, relationship-building, and
trust are paramount. You have mastered these skills
as an insurance agent, and you can transfer them
easily to a tax preparation business. With insurance
and taxes, you can build a book of business in a
reliable industry, deepen client engagement beyond
policy renewals, add a new stream of revenue from
existing clients, and cross-sell services to new clients.