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This chart represents the
                                                                                latest cost structure of
                                                                                the industry. It shows the
                                                                                proportion of revenue
                                                                                each cost item absorbs,
                                                                                with the remainder
                                                                                representing profit.

                                                                                The comparison to all
                                                                                other industries in the
                                                                                sector provides a
                                                                                benchmark that shows
                                                                                how the industry differs
                                                                                from its peers.





               Evaluation Three Refrigerated Storage in the US Industry Code 49312

               The Refrigerated Storage industry has experienced a series of up and downs over the past
               five y ears. Industry performance is closely tied to total trade volume, levels of agricultural
               output and demand from frozen food production and grocery wholesaling. For example,
               lower trade levels in 2013 led to revenue decline during that year.

               Over the five years to 2016, industry revenue is expected to increase at annualized rate of
               1.6%, as a result of higher trade volumes and demand for new food products. In 2016,
               revenue is anticipated to expand 1.3% to $4.6 billion.

               The growth in the total number of industry operators has slowed in recent y ears, despite
               an annualized increase of 0.3% during the period. Greater capital requirements have made
               it more difficult for prospective companies to enter the industry. Companies have invested
               in new tracking and monitoring systems and in larger warehouses with a variety of
               temperate-controlled rooms, boosting the efficiency of existing operations.

               Moreover, the industry consolidated during this period as the leading companies acquired
               smaller operators to expand their market share. Increased use of technology and the
               consolidation of operations have helped raise industry profitability.

               The industry is forecast to continue to grow in the next five y ears, supported by
               heightened demand from downstream markets and greater refrigerated storage capacity.
               Higher levels of disposable income will enable consumers to purchase more goods through


                   Prepared for Growers Ice Company, Inc.
                                                                                                           37
                   Jim White, PhD ---   JL White International
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