Page 44 - Strategic_Plan_finanal_jlw_PDF_NeatFlip
P. 44
Market Share Monterey County California
Monterey County– 2015 Top Crops
Crop Number of Cartons Total Value
Leaf Lettuce 69,288,000 $869,447,000
Strawberries 87,842,000 $861,438,000
Head Lettuce 42,898,000 $637,104,000
Broccoli 37,840,000 $423,006,000
Cauliflower 15,604,000 $238,004,000
Celery 13,021,800 $225,789,000
Wine grapes 12,180,000 $185,925,000
Spinach 12,620,000 $141,856,000
Mushrooms 1,686,896 $95,001,000
Misc. Vegetables Varied $150,389,000
Total 292,980,696 $3,827,959,000
Market Share
Salinas market share as of August 31, 2016 9,942,195 units 0.0339% Projected year
end 2016 15,505,450 units or 0.0529%
Market Share Imperial County California
Imperial County – 2015 Top Crops
Crop Number of Cartons Gross Value
Leaf Lettuce 9,262,432 $99,738,000
Cabbage 935,295 $12,035,000
Head Lettuce 13,446,138 $107,788,000
Broccoli 7,925,923 $90,265,000
Cauliflower 2,565,451 $24,859,000
Carrots 4,665,136 Market cartons $56,962,000
364,272 Processed tons
Onions 10,447,093 Market cartons $145,022,000
165,932 Processed tons
Spinach 5,121,975 lbs. $31,991,000
Potatoes 1,100,262 $12,460,000
Sweet Corn 2,804,375 $39,261,000
Cantaloupes 4,545,023 $31,747,000
Misc. Vegetables Varies $77,568,000
Total 48,860,708 $577,838,000
Market Share
El Centro, California market share as of August 31, 2016 4,218,986 units or 0.086%
Prepared for Growers Ice Company, Inc.
44
Jim White, PhD --- JL White International