Page 48 - Strategic_Plan_finanal_jlw_PDF_NeatFlip

Section 8

Marketing

Once the strategic plan is approved we will complete a detailed marketing and sales plan
for each revenue stream for Growers Ice, Central Coast Cooling and all subsidiaries of GIC.

The market research in sections six and in the attachments outlines the many opportunities
available to GIC. Once the board approves the request to seek new equity in the amount of
$195,000,000 over five years using a SEC Publicly Trade Company using a reverse merger
strategy.

The marketing plan will include but not limited to the how we will achieve increased
market share in pre-cooling and other revenue streams of GIC and it’s wholly owned
companies and 50/50 partners.

Unit goals is as follows:

2017 33,712,974 Units

2018 39,201,132 Units

2019 45,582,712 Units

2020 101,294,916 Units

2021 119,170,490 Units

Armed with new equity and our plan we will start negotiating with customers and
prospects to achieve unit and revenue goals.

We will start due diligence on cooler acquisitions and locations.

We are currently in discussion with some of our competitors to form alliances in
geographic locations.

We will reach out to customers we have lost over the years due to poor facilities and re-engage.

We have budgeted for manufacturing new mobile fleet equipment, which will allow us to
create a broader reach to new and existing customers.

We will reach out to new industries starting with fishing.

We will update our website and marketing material.

We will create a PR plan using all media streams to include TV, Radio, Print Media, Social
Media, and Live Streaming Services targeting the general public, investment community to
include private equity.

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International