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Lawyer Advertising Advisory Opinions as directed by the Louisiana
Supreme Court in the Rules of Professional Conduct;
LSBA continuing to issue advisory opinions
The Rules Committee was asked to consider amendments to improve
compliance with the registration and review requirements for lawyer
advertising. The Rules Committee formed a subcommittee to consider
and propose specific changes to the existing rules, and also to consult
with the LSBA about creation of a searchable database that could be
used by the public and the ODC to determine whether particular
advertisements had been registered with the LSBA as required by
Rule 7.7. After considerable work, the subcommittee proposed two
alternative rule changes to the Supreme Court for its consideration.
The first set of proposed changes makes the assigned registration
number “required content” of each advertisement. The second set of
proposed changes makes the assigned LSBA registration number
“permissible content” of an advertisement, leaving it to the advertising
lawyer’s discretion whether to include the assigned LSBA number
within the advertisement. The Court amended the lawyer advertising
rules to provide that a data base of all advertisements and unsolicited
written communications that have been filed with the LSBA shall be
made readily available to and searchable by the public. Also, all “non-
exempt” advertisements and unsolicited written communications shall
contain a “filing number” visible on the communication with the LSBA
providing the number at the time of filing pursuant to RPC 7.7. This is
in response to Senate Concurrent Resolution 57 of the 2020 Regular
Legislative Session, which requested the implementation of a lawyer
advertisement review recognition program. LSBA created database
and process. Database went live on December 29, 2021. Fine
tuning/review of uploading process ongoing.
Continue to secure funding for and administer the Client Assistance
Fund to compensate clients who lose money due to lawyers’ dishonest
conduct;
LSBA continuing to administer fund and affiliate Foundation
▪ Continue to maintain and provide training for the statewide uniform
case management system for Louisiana Legal Services Corporations
and pro bono providers;
▪ Assume administration of the Court Interpreters Program;
Awaiting referral of program from the Court
▪ Implement and administer the Receivership Program wherein
receivership teams would assist in instances of death or disability
inactive status where there is no associate, partner or estate
administrator;
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