Page 26 - ABFI March 19 issue

eveNt rePort

BrINgINg together

goverNmeNt mINIsters,

INdustry decIsIoN

makers aNd dIsruPtors

Witnessing new-to-market products and leading innovation breakthroughs

H Sheikh Hamdan eager to show they have the main exhibition, the new ever Gulfood International
bin Rashid Al solutions to meet rising food three-day Gulfood Innovation Culinary League, in which
HMaktoum, Deputy demand in the region and Summit brought together four teams, representing Asia,
Ruler of Dubai and UAE beyond. some of the major players Europe, Middle East and The
Minister of Finance, opened The world comes to Gulfood in the industry to examine Americas, each having 60
Gulfood 2019, the 24 edition Top-level trade missions the latest challenges and minutes to prepare a three-
th
of the world’s largest annual converged on Gulfood opportunities in the global course menu showcased
food and beverage trade show 2019 from 198 countries to F&B landscape. the distinctive dishes and
at Dubai World Trade Centre highlight the quality and Innovation Summit tackles techniques from their regions.
(DWTC). diversity of their products major F&B topic
The five-day mega to feed the region’s needs. The Summit included a Immersive Features
exhibition, which ran until The Gulfood Global Industry keynote titled ‘Future of Food Many other new features
21 February, once again Outlook Report 2019 complied & Wellbeing’ by Dr. Nigel at Gulfood 2019 were being
st
attracted high-calibre interest by Euromonitor International, Hughes, SVP Research and held under the theme The
including ministers, top officially released at the show, Development, Kelloggs; a World of Good. The World of
trade envoys and national forecasted F&B sales in the ‘Fireside Chat: The Growth Food, included Tea House
organizations from the four Middle East & North Africa of Private Label in MENA’ that demonstrated the
corners of the globe. The show (MENA) region that will rise with Miguel Povedano, COO, versality of tea with master
offered a platform for game- from USD145.4 billion in 2018 Carrefour-Majid Al Futtaim; classes, tasting sessions, food
changing business deals, new to USD171.2 billion by 2023 at and a session titled ‘Smart pairings and other insights;
market opportunities and a Compound Annual Growth Operations – Focusing on AI and Barbecue Masters
emerging trends while setting Rate (CAGR) of 3.33%. for supply chain’ with Mike featured live cooking contests
the agenda for the future of “Gulfood has long- Yesudas, Chief Technology and demonstrations by world-
food. established itself as the Officer and Distinguished renowned chefs and open-fire
Touring the 1,000,000 sq. premier industry forum for Engineer, IBM and plus many pit masters.
feet mega exhibition, HH F&B specialists to explore more. The first-ever Gulfood
Sheikh Hamdan, accompanied lucrative trade deals and New, engaging features Start-Up Programme
by His Excellency Helal launch new market-specific were added to the 24 edition welcomed F&B entrepreneurs
th
Saeed Al Marri, Director products and solutions in of the world’s largest annual to demonstrate how their
General of Dubai World Trade a region that is constantly food and beverage trade contribution to the industry is
Centre Authority (DWTCA) evolving with demand for show to further enhance the lighting the way for a smarter
and Director General of the food and consumer spending experience for all attendees. future. Some 50-plus start-
Department of Tourism increasing year-on-year,” said Tastes of the World saw ups from around the world
and Commerce Marketing Trixie LohMirmand, Senior Michelin-starred chefs and were benefited from the pitch
(DTCM), was given a Vice President, Events and kitchen captains showing platform, during which they
snapshot of the latest products Exhibitions at Dubai World off their skills in a range demonstrated their game-
from 5,000 local, regional Trade Centre. of master classes and live changing ideas to potential
and international exhibitors Running alongside the cook-offs, including the first- investors; and a dedicated

26 March 2019 AgriBusiness & Food i ndustr y