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From STORY page 1 tasked with reviewing every career field in the Air Force for potential efficiencies
and cost savings that may be gained from a greater use of the Guard and Reserve
media was discussed as far as metrics, numbers, and facts on how quickly and enterprise, said Bender. The TFC office is required to finish the tasker by the end
globally information travels. of 2015, then the TFC leadership will brief the Secretary with the results, he said.
The Secretary will then make a determination on what is the best “Force Mix Op-
“I have learned that kindness and gratefulness go a very long way in life, and in tion” for the Air Force.
our career field. If I find any photo or story of our reservists on an active duty or
civilian website, I will reach out to them and thank them for mentioning us in their “I took every opportunity to tell our Air Force Reserve story to the internal
story,” said Kale. “After a few times of that, those same people will start to send audience during my assignment in the Pentagon,” Bender said. “The Air Force
me photos or stories of my reservists on their own to let me use it for our website Reserve is often misunderstood and also confused with the Guard. As a result, it
and social media. It’s that nice little positive feedback that lets them know that is key to reach the internal audience, which in turn facilitated greater exposure to
we truly appreciate the effort they put into mentioning us in their story content.” the external audience.”

Participants learned to be more involved in improvement initiatives, training Public Affairs Guidance provided by Air Force headquarters at the Pentagon,
courses, strategic planning, and the strategic planning review council referred to as through AFRC, and the personal interaction we have with the AFRC is beneficial,
“SPARK,” to keep all initiatives visible and moving, allowing PA members the ability said Paregien. That personal interaction helps Reserve PA officers, enlisted and
to help reservists understand the messages, as well as inform them of wing initiatives. civilians know what is coming down from the Pentagon so they can craft the mes-
sage to their own offices and wings. “We can also be able to tell our reservists
“Currently, Career Development Courses (CDCs) for public affairs are seven what is coming up and how to plan for the future,” Paregien said.
volumes and include one test for all seven volumes cumulatively,” said Chief
Master Sgt. Bill Goben, functional manager, Air Force Reserve Command Public Chances to deploy, support active duty missions stateside, and overall career
Affairs. “The PA enlisted CDCs for broadcaster and photojournalist are currently opportunities were shared by Bender and Goben. They also shared public affairs
under revision and are projected to be released in early 2016.” trends, tactics, and future operations.

The CDCs, on-the-job-training and training courses were discussed. Ideas were It is so important to gather together with Air Force Reserve PA leaders to learn
shared on training for new Airmen, and those who have had to merge from still from each other, foster greater collaboration and build relationships, Bender
photography to photojournalist (without formal journalistic training) or videogra- said. “This is a magical experience not duplicated or emulated with the use of
phy to broadcasting (without formal broadcast training). video teleconference or phone conference. We must look each other in the eyes
and express our interest in each other’s perspective and expertise to gain the most
Bender spoke about future “Force Mix Options” and the plans to align the benefit from the collaboration process.”
needs of each career field within Reserve, Guard and regular Air Force. He said it
is being worked at the Pentagon in all career fields by The Total Force Continuum
office there. The Secretary of the Air Force and Chief of Staff (of the Air Force are

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