Page 2 - September 2020 Inform

Our fifirst year in partnership with
Our first year Aug 19 - Jul 20
Extremely successful first year of partnership:
No of customers serviced: 120 + I Total Terrys Inv Sales £75m
Total Terry’s Volume: 9,826 tonnes I Number of TCO Balls sold: 40 million Number of orders processed: 10,000 +
2020 YTD Jan 20 - July 20
Growth accelerating throughout 2020 relaunch year:
Total Terry’s YTD Revenue: +29.5% I SHS IC Channel: + 82%
New TCO Tablet: 5 million packs sold I Easter Volume Growth : +53% in a declining market Easter innovation: 1 million packs of Mini Eggs
Key Milestones During
Accelerating Terry’s Growth in 2020
‘Go-Live’ Phase in 2019
EXPAND THE SEASONS
GROW ALL YEAR ROUND
Launch of new Terry’s SHS Strategic Partnership
• Successfulgolivephase
• Businesscontinuity
maintained
• Tradingwith120+customers
• Deliveringto370+depots
Delivered Tesco Stunt
• 3.6 million TCO Balls sold in one week
• Display solutions provided • 700,000 total cases
delivered in September
Execution of Christmas Plan
• Executedplandespitelimited handover information
• Outperformedmarkettogrow Terry’s share
• Delivered26millionTCOBalls
• 26,000displaysolutions
Terry’s Brand Relaunch
• Modernpackre-design across the range Improved visibility Increased purchase intent
Better Execution Of TCO Ball Events
• Increased focus on key mini seasons like Valentine’s and Easter
• Improved in store activation
• Distribution increases secured
Brand Innovation
• Launchofnew TCO Bar
• Shippedto50 customers
in 6 months
• ICC sales > 50% of Terry’s total
• 5millionpacksnowsold!!
Easter Expansion
• Launch of new Mini Eggs • Increased distribution on
shell egg range
• +53% volume growth
achieved • 1 million
bags of mini eggs sold in first season
Core range development
• Focus on core range of Minis, Multi-pack and Singles
• Increased distribution
• Improvedinstorevisibility
• LaunchofPMPSinglefor
ICC channel
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