Page 10 - LRCC FOCUS June 2020
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        Michigan State University

        Federal Credit Union

        Supports Local Restaurants


        LOCAL BUSINESSES AND RESTAURANTS have been drastically affected since the
        novel Coronavirus transpired throughout Michigan. In 2019, small business
        contributed to 1,868,885 jobs across Michigan, 243,661 in accommodation
        and food services alone. Local businesses have had to change everything about
        the way they operate under Governor Gretchen Whitmer’s “Stay Home, Stay
        Safe” order.

        As a unique way to
        support local businesses
        and   encourage  people
        to pay kindness forward,
        Michigan State University
        Federal  Credit  Union
        (MSUFCU) launched the
        #MSUFCUEatsL oc al
        Giveaway   social  media

        “This initiative provided
        another way for MSUFCU
        to support small businesses
        and bring the community
        together   during   this
        challenging  time,”  said
        Deidre Davis, MSUFCU
        chief marketing officer.  “It
        was wonderful to see our
        members in  communities
        across the state participate
        in  this  promotion,  and  it
        was also fun to see that many
        local restaurants shared,
        liked, and commented on
        the posts.”

        Each participant captured a photo of takeout or delivery from a local restaurant
        and shared it in the comments on #MSUFCUEatsLocal posts using Facebook
        or Twitter.

        Once a photo was shared, participants were automatically entered to win a
        $25 gift card. Each winner also received a $25 gift card to pay it forward
        to someone else. One randomly selected winner was chosen daily between   Giving back to the community is one of MSUFCU’s core values and
        April 22 and May 13. During the promotion, MSUFCU had more than 50   part  of  the  “people  helping  people”  philosophy  on  which  credit  unions
        entries.                                                           were founded. The support, membership, and participation of MSUFCU
                                                                           members contributes to the ability  to  provide  community  philanthropy.
        “MSUFCU is hosting a similar contest for its employees, but they posted   MSUFCU provided a total of $2,100 in gift cards to the community during
        their takeout or delivery photos to the Credit Union’s intranet site or on   the #MSUFCUEatsLocal Giveaway.
        their social media accounts using #MSUFCUEatsLocal,” said Davis. “Fifty-
        two entries were submitted by employees. Employees shared they planned   For  more  information  about  Michigan  State  University  Federal
        to use the gift cards to order more from area restaurants and share the cards   Credit Union, visit or contact Deidre Davis at
        with their children’s teachers.”                          n

        10   FOCUS / JUNE 2020                                                                                                                                                                                                                                        LANSINGCHAMBER.ORG  11
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