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we have so we don’t fall back to the Rosingana says workforce development
traditional boundaries?” is continually changing. COVID-19 has
further altered the dynamic, especially
Pingston also sees the potential to add when connecting employers to job
new sporting facilities to enhance the seekers in the virtual world.
growing sports industry and fill needs
we currently do not have available. “More employers are looking for
opportunities to have the technology for
COVID-19 has dealt tourism a things like virtual job fairs, so we have to
significant blow from which Pingston make sure we implement those systems
says the industry will be slow to recover. within our agency as well,” Rosingana
She notes that tourism brings new said.
dollars into the community, and adds
considerably to our local community’s “Workforce development is not done
tax base. Locally, the industry has created Carrie Rosingnan and her predecessor, Edythe Copeland with the team at CAMW! in a bubble,” Rosingana said. She says
the Greater Lansing Safe Pledge List to she is proud of the many community
promote our region’s safety as a destination. partnerships that have developed over the years with the Lansing Regional
Chamber of Commerce, LEAP, and organizations in education and government.
“Many of our local businesses are signing on to indicate they are following the She says a welcome bright spot in the COVID-19 pandemic has been what she
required practices and protocols to ensure our traveling public that when you come calls an unprecedented time of coming together for community organizations.
to our destination, we are doing everything we can to be a safe and welcoming
destination,” said Pingston. “I would like to see regional collaboration continue as we come out of the
“I pandemic and continue to have conversations that bring partners
Julie Pingston has established deep roots in the region, which would like to see together happening on a very frequent basis,” Rosingana
is reflected in her commitment to community involvement. regional collaboration said. “The pandemic has been a time of need, so we have
She is the president of the Downtown Lansing Rotary continue as we come out all come together. We need to continue to be purposeful
Club, past president of the Tourism Industry Coalition of the pandemic and continue in looking for opportunities for collaboration and
of Michigan, the board president of the Potter Park to have conversations that bring partnership to continue to make this region focused
Zoological Society, and board member of the Arts partners together happening on a on working together to provide opportunities for the
Council of Greater Lansing. She has received very frequent basis,” Rosingana said. residents in our community.”
numerous industry accolades, including Michigan “The pandemic has been a time of
Meetings and Events Magazine’s Hall of Fame need, so we have all come together. When the pandemic began, CAMW! had to
Inductee/Supplier of the Year, South Lansing We need to continue to be purposeful react quickly to move its vast resources online.
Business Alliance Alfreda Schmidt Lifetime in looking for opportunities for Coincidentally, greater technology accessibility has
Achievement Award, and a Governor’s Award for collaboration and partnership to been one of the strategic goals of the organization.
Innovative Tourism Collaboration for her work in continue to make this region
developing the region’s Sensory Friendly initiative. focused on working together to “This has really sped up our timeline,” Rosingana said
provide opportunities for with a laugh. “It will lead to longer-term outcomes for
CARRIE ROSINGANA the residents in our us because it is going to make technology options more
CEO, CAPITAL AREA community.” available to the people we serve.”
MICHIGAN WORKS!
Among her top priorities as CEO, Rosingana wants CAMW! to continue
Since 2015, Rosingana has served as CAMW!’s to be a leader that state and federal officials can come to when they need ideas
chief operating officer and an equal opportunity for best practices and ideas that work. She also wants to ensure relationships that
officer. During her tenure as COO, Rosingana have been nurtured in recent years remain at the forefront. CAMW! will also be
achieved 100% successful performance outcomes looking for opportunities for new relationships to pursue grants and to innovate
across all programs. She passed the recent official even further. The experience with COVID-19 also underscores the importance of
State of Michigan Equal Opportunity review, expanding opportunities to offers services digitally.
highlighting diversity and inclusive practices put
into action under her leadership efforts. “Historically, we have been a more brick-and-mortar agency,” Rosingana said. “I’d
really like to see us expand services digitally, whether that is adding a chat function
Rosignana “Capital Area Michigan Works! has consistently for after office hours or more recordings of workshop materials. We know there are
provided exceptional services to employers and many people working second and third shift who don’t always have the opportunity
job seekers to help support regional economic prosperity,” Rosingana said. “As the to access our resources.”
CEO of Capital Area Michigan Works!, I plan to continue to have our agency
looked upon as an innovative thought leader in workforce development initiatives Rosingana is also interested in providing more help for employers who need training
and programs that benefit the greater good of the capital region and Michigan.” resources. She cites a pilot employer workshop last year to help employers have
conversations on social media as they post positions and receive responses from the
Rosingana has been in workforce development since 2007, starting at Peckham, public. The program received phenomenal feedback.
Inc., as a career coach and case manager within the Michigan Works! system
before becoming Capital Area Michigan Works!’ quality assurance officer, then “I’d like to see if there are other similar opportunities we can provide to regional
the chief compliance officer, and finally COO. She holds a bachelor’s degree employers,” Rosingana said. “Our system is demand-driven, where the employer
in family community service from Michigan State University and various is our primary customer and, secondarily, job seekers are getting connected to
certifications and training from organizations such as the State of Michigan opportunities. Looking for those opportunities to help employers will, in turn,
Department of Technology, Management and Budget, and the National Council help the employees as they are onboarded and remaining in their ranks for years
for Behavioral Health. to come.” n

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