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Scope of use and geographical coverage
1 2 3 Select the geographical coverage
Trademark rights are territorial. The first to register, and in some countries, to use the trademark gets the rights to it. Thus, it is crucial to decide early in what countries the trademark should be protected. Identical trademarks for identical products can exist in different markets.
HOW TO PROTECT A TRADEMARK
PERSIL for washing powder owned by Unilever in the UK and various other Commonwealth countries.
PERSIL for washing powder owned by Henkel in Germany and other parts of Europe.
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For internal use only
Your IP Toolkit
• Checklist Trademarks
Key Take-Aways
• Trademarks rights are territorial and they are protected for specific goods and/or services.
