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Listening Window Odisha Knowledge Hub Lecture Series 91

are frequently and transparently communicated to which focuses on creating memories through
the locals in order to foster greater engagement. interesting and unique experiences. Dr Goodwin
This is why it is important that tourism be believes that this trend will accelerate as social
primarily promoted and managed by the local media penetration and usage rises in the world.
government, including elected representatives All of this make a very good business case for
and administrators in public service. Dr Goodwin responsible tourism and several industry bodies
believes that Panchayats have a very important have recognized the same in their respective
role to play in any implementation of responsible publications. He also said that he believes that
tourism in India. Odisha is in a special place to implement these
practices because it is still relatively underexplored
Dr Goodwin then spoke about how the concept of and consequently, several best practices can be
‘responsible tourism’ has gained traction in recent integrated from the start as opposed to trying
years, especially in India and Africa. This is partly to retroactively change things as in Europe
due to the rise of experiential tourism, i.e. tourism and elsewhere.