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Further, Dr. Goodwin highlighted the basic tenets always have the government as the dominant
of ‘responsible travel’. partner.
• Positive contribution to natural and cultural • The separation of promotion and
heritage of the destination management- management should always be

• Greater enjoyment through meaningful with the government, with each level of the
connection government being assigned responsibilities
and every government department being
• Access to opportunities for marginalized clearly briefed as to its own role in the
people in the destinations
tourism industry (referred to as the “whole
• Experiences based on cultural sensitivity and government approach” in South Africa)
mutual respect
• Avoiding green-washing, i.e. rating
• The primary resource of the destination destinations as environment friendly without
is preserved for the enjoyment of future actually practicing it- this leads to loss of
generations credibility amongst the target customer base.

Dr. Goodwin mentioned that Odisha already has
examples of businesses following such practices
and that it is imperative that the government
steps in to regulate the market and encourage the
growth of such practices and disincentivizes non
-responsible practices. It is also important to arrive
at a metric of success for the implementation of
such responsible tourism.
In the implementation of responsible tourism
practices, certain challenges need to be addressed:

• Deciding the type of tourist one wants to
appeal to
• Partnerships and collaborations between the
government and the private sector should