Page 28 - BBA SYLLABUS June-2015

MARKETING MANAGEMENT (BBA52)

V SEMESTER (MAJOR)

PART-A

1. What is marketing?
2. What is product elimination?
3. Define market research.
4. What are the benefits of market segmentation?
5. What you mean by brand equity?
6. What is consumer behavior?
7. Define brand equity.
8. What is buying motives?
9. Define market research.
10. What you mean by buying motives?
11. What is product mix?
12. Explain product modification?
13. What is personal selling?
14. What are the types of channels?
15. What is price discrimination?
16. Define pricing?
17. What is the difference between product line and product mix?
18. Define product?
19. What you mean by product diversification?
20. What is trademark?
21. What is marketing planning?
22. What is sales promotion?
23. Explain functions of marketing?
24. What do you mean by advertising?
25. What is distribution channel?

PART-B

1. Explain the importance of marketing management?
2. Explain the process of price determination of a product?
3. What are the forces to motive buy?
4. Explain the characteristics of consumer goods?
5. Elaborate briefly about the Marketing intermediaries.
6. Explain the reason of failure of a product?
7. Describe the factors determining the product mix?
8. Explain the bases for market segmentation?
9. Describe about leveraging the brands?
10. What are the steps in selling?
11. Explain the concept marketing strategy and planning?
12. Explain the need and scope for marketing research?
13. Explain the objectives of sales promotion?
14. Describe the classification of good product?
15. Describe the levels of channels in marketing?