Page 29 - BBA SYLLABUS June-2015

PART-C

1. Describe the factors influencing pricing decision?
2. Explain briefly about the functions of marketing?
3. Explain the product mix strategies?
4. Describe the advantage and disadvantage of good brand?
5. Explain the methods of collection data in market research?
6. Discuss the various environmental factors affecting marketing function.
7. Explain the Procedure for Price discrimination?
8. Describe the concept of PLC with diagram?
9. Elaborate the classification of market?
10. Discuss the types of sales promotion programmes.