Page 13 - PCM - Pricing strategies Revista

(2) TWO-PART PRICING it is the same strategy (3) LOSS LEADERSHIP is the same strategy as a

as captive price but in the case of the services. captive price but in retailing market. It consists of
Now the service price is divided in a fixed fee and dropping the price on a well-known brand in

a variable usage fees. order to generate store traffic, this is, drop the
price below the cost of some products in order to

attract customers, who will make up for the
REAL LIFE EXAMPLE
losses on that products with additional purchases
An example of this strategy can be finalist trips
of profitable goods.
where the students pay a fixed price for the hotel

and for the travel and if they like to enjoy of the

all activities, they have to pay more, depending REAL LIFE EXAMPLE
on the activities they want to do.
An example of this strategy can be discount in

Xtravel is a company that meat. We know that when people go to
prepares every year the supermarket to buy meat always buy other

typical Festival Village, a products (potatoes, rice, pre-washed salads,

finalist trip, which finalists wine,…) that be more profitable for the company.
pays a determined price.

However, this year they have the opportunity to

drive karts and play paintball with a payment of

30€ each activity.

http://xtravel.pt/index.php/destinos/detail/19

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PRODUCT AND CLIENTS MANAGEMENT