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ABC’s Digital Reach
All metrics are measured since the launch of the site on 1 June and 20 September. This includes 6 weeks of COVID lockdown where no Hockey was played.
2,500
2,000
1,500
1,000
500
0
2,121
Unique Digital Visitors
Site Use by Visitor
43%
57%
New Returning
609
436
Website (New)
Instagram
Facebook
190
Linkedin Account (New)
65 3
Linkedin YouTube Company (New)
Page (New)
Site Use by Gender
64%
Male Female
36%
Site Users by Age Group % 25.0
20.0
15.0
21.1
19.3
18.6
18.2
10.0 10.9 5.0
12.0
0.0
18-24 25-34 35-44 45-54 55-64 65+
Sessions Page Views Post Views
Website Views
4,699 3,306
15,630
-
5,000 10,000 15,000 20,000
