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Burnham Case Study

Retention and Engagement Tools

“Outside the box” employee health event generates

strong engagement and retention in competitive industry

Client Profile Challenge

Industry: High-Tech &  Forward thinking, best-in-class employment experience and benefits were essential to
Manufacturing this client’s relaxed and laid-back company culture — a critical aspect of their
engagement and retention strategy in a highly competitive industry.
Employees: 400
 The client wanted to offer an employee wellness-driven event and health fair aligned
Locations: with their unique culture; a “traditional” health fair” was not a good fit.
Headquartered in  The HR team didn’t have the bandwidth required to plan or run this kind of event and
Irvine with additional needed support.
locations in Southern
California Solution

Ownership: Privately  Burnham used its expertise and internal resources in a months-long planning process
Held to create a culture-specific health event that met and exceeded client expectations.
 Burnham negotiated a large budget from the carrier to sponsor this event.
Business Founded:
2005 Results

 At no cost to the client, Burnham provided a highly successful, themed health event
which included the following:
− The event kicked off with an − Paint & sip classes
employee 5k run − Yoga & bootcamp classes
− DJ and employee raffles valuing at − Manicure/pedicure truck
$1,000+ − Arcade games, jumbo jenga,
− Integrated biometric screenings checkers, etc.
− Carriers present to answer benefit − Activities such as basketball, soccer,
questions mini golf course, rock-climbing wall,
− Ten massage therapists on site and an inflatable obstacle course
− Food trucks − Photo booth
 The original health event six years ago was so successful that the group continues to
offer it and has expanded aspects of it to other locations as well.
 This annual event has proven to be a strong employee engagement and retention tool
for the client; employees show significant appreciation and look forward to it each
year.
 Burnham has continued to arrange this event at no cost to the client and with minimal
administrative participation from HR.

Learn more at www.burnhambenefits.com
License No. 0D86695